Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.

Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.

Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.

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An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.

An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.

An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.

We do this because we believe every brand carries the potential to leave its mark on the world, and developed with focus, not friction.

We do this because we believe every brand carries the potential to leave its mark on the world, and developed with focus, not friction.

Services

Brand Identity

Brand Strategy

Motion Design

Verbal Guidelines

3D Design

Illustration

Brand Identity

Brand Strategy

Motion Design

Verbal Guidelines

3D Design

Illustration

Sectors

Technology

Art and Culture

Food and Beverage

Fashion and luxury

Healthcare

and more...

Technology

Art and Culture

Food and Beverage

Fashion and luxury

Healthcare

and more...

A Dark Fantasy RPG Built on Old-School Bones and Acid Wit

A Dark Fantasy RPG Built on Old-School Bones and Acid Wit

A Dark Fantasy RPG Built on Old-School Bones and Acid Wit

Kerker, from the German word for “dungeon,” is a medieval dark fantasy tabletop RPG with a touch of acidic humor, built on the classic foundations of Old School Essentials. The project was born from the desire to reinterpret a traditional style of play, preserving its collaborative essence while developing an identity of its own. Written by Arthur Vinícius, Kerker offers an experience centered on exploration, dungeons, risk, and reward. Rather than guiding players through a closed narrative, the system values initiative, improvisation, and character interpretation, creating situations where each choice can open the way to triumph or condemn the group to ruin.

Case study

Case study

Kerker®

Kerker®

Case study

Kerker®

Case study

Kerker®

Syrentis® turns thermal engineering into a language of trust and precision.

Syrentis® turns thermal engineering into a language of trust and precision.

Syrentis® turns thermal engineering into a language of trust and precision.

A full rebranding for one of the most promising names in controlled-temperature logistics for vaccines and high-value therapies (...)

Case study

Case study

Syrentis®

Syrentis®

Case study

Syrentis®

Case study

Syrentis®

Ampère® reimagines coffee as a symbol of impulse and recharge.

Ampère® reimagines coffee as a symbol of impulse and recharge.

Ampère® reimagines coffee as a symbol of impulse and recharge.

Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing. The design stems from the metaphor between energy and coffee, using industrial and technical elements as its formal foundation. Proportions, grids, and typography follow a functional logic. In essence, the project stands as a visual translation of the energy that fuels everyday life.

Case study

Case study

Ampère®

Ampère®

Case study

Ampère®

Case study

Ampère®

Most branding processes fail at the operational level, not at the creative one.

Most branding processes fail at the operational level, not at the creative one.

Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.

Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.

Here, branding is handled as a structured process, each sprint removes uncertainty, shortens timelines, and brings focus through intentional decisions. Alongside, you can follow each step of the process, understanding exactly how the outcome is built.


What truly sets this apart isn’t just the sprint itself, but the fact that two senior designers lead two independent directions in parallel, creating real contrast, stronger choices, and a level of depth no single perspective can deliver.

Here, branding is handled as a structured process, each sprint removes uncertainty, shortens timelines, and brings focus through intentional decisions. Alongside, you can follow each step of the process, understanding exactly how the outcome is built.


What truly sets this apart isn’t just the sprint itself, but the fact that two senior designers lead two independent directions in parallel, creating real contrast, stronger choices, and a level of depth no single perspective can deliver.

01. Boarding Phase

01. Boarding Phase

01. Boarding Phase

01. Boarding Phase

The Boarding Phase is designed to align context, references, and expectations with precision removing ambiguity before execution begins. The process starts with a structured briefing form, completed prior to kickoff, allowing the team to enter the first call with clarity.


The kickoff call combines briefing and moodboard exploration in a single session, where inputs are discussed, references are reviewed, and preferences are identified in real time. The studio then synthesizes these inputs into a clear creative direction, which is formalized before execution begins.

02. Two week sprint

02. Two week sprint

02. Two week sprint

02. Two week sprint

A structured two-week brand sprint where core identity

elements are developed in a continuous flow. A mid-point

call takes place on day seven, presenting two distinct

directions created by our senior designers. One is selected,

and the final week is used for refinement and delivery with

consistency, speed, and precision across all outputs.

03. Presentation

03. Presentation

03. Presentation

03. Presentation

At the end of two weeks, the complete system is presented to the client. Any revisions requested after the presentation are handled through a token system a fixed allocation of individual component adjustments included in each plan. Each token covers the replacement of one brand component.

04. Final delivery

04. Final delivery

04. Final delivery

04. Final delivery

After formal approval, the final files are organized and delivered via Google Drive. If the project includes Brand Expansion, this is where the brand gains depth beyond its foundation with motion, art direction, verbal guidelines and other components developed with the same level of control as the core identity.

01. Boarding Phase

02. Two week sprint

03. Presentation

04. Final delivery

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

1/3

Bruna Ferreira and Livia Lanzoni

Founders From House to Disco™

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

1/3

Bruna Ferreira and Livia Lanzoni

Founders From House to Disco™

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

1/3

Bruna Ferreira and Livia Lanzoni

Founders From House to Disco™

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

Bruna Ferreira and Livia Lanzoni

Founders From House to Disco™

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

1/3

Bruna Ferreira and Livia Lanzoni

Founders From House to Disco™

It costs too much

to not live up to your potential

It costs too much

to not live up to your potential

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Rubrika

Freelancer

Traditional Agency

Ask yourself this:

how fast did the past two weeks pass by?

Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.


Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.

Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.


Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.

Rubrika

Brand delivered in 2 weeks

Brand delivered in 2 weeks

Fixed tiers, no surprises

Fixed tiers, no surprises

Pre-defined calls

Pre-defined calls

Senior designers only

Senior designers only

One project at a time

One project at a time

Traditional Agency

3 to 6 months

3 to 6 months

Opaque custom quotes

Opaque custom quotes

Unstructured meetings

Unstructured meetings

Mixed levels

Mixed levels

Multiple clients in parallel

Multiple clients in parallel

Freelancer

1 to 4 months

1 to 4 months

Opaque custom quotes

Opaque custom quotes

Unstructured meetings

Unstructured meetings

No team

No team

Multiple clients in parallel

Multiple clients in parallel

Rubrika

Traditional Agency

Freelancer

Brand delivered in 2 weeks

Fixed tiers, no surprises

Pre-defined calls

Senior designers only

One project at a time

Ask yourself this:

how fast did the past two weeks pass by?

Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.


Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.

Cannes Lions

12

Effie Awards

211

LAD Awards

212

Behance

715 19

CCSP

1358

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Cannes Lions

12

Effie Awards

211

LAD Awards

212

Behance

715 19

CCSP

1358

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Cannes Lions

12

Effie Awards

211

LAD Awards

212

Behance

715 19

CCSP

1358

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Cannes Lions

12

Effie Awards

211

LAD Awards

212

Behance

715 19

CCSP

1358

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Entertainment for Sport

Guaraná Antarctica

Manoel Michael

1x Gold

2x Shortlist

Transparent pricing.

No surprises.

Transparent pricing.

No surprises.

  • Essential

    Core identity

    $5K

    Sprint deliverables

    2 Weeks

    Brand Discovery

    Logo Suite

    Color Exploration

    Typography Exploration

    Post-sprint delivery

    Simple strategy

    Motion Graphics

    Photographic style

    Brand Merch

    Illustration

    Showreel

    Motion System

    Verbal Guidelines

  • Recommended

    Professional

    Advanced identity

    $7.5K

    Sprint deliverables

    2 Weeks

    Brand Discovery

    Logo Suite

    Color Exploration

    Typography Exploration

    Post-sprint delivery

    Simple strategy

    Motion Graphics

    Photographic style

    Brand Merch

    Illustration

    Showreel

    Motion System

    Verbal Guidelines

  • Enterprise

    Full brand system

    $14K

    Sprint deliverables

    2 Weeks

    Brand Discovery

    Logo Suite

    Color Exploration

    Typography Exploration

    Post-sprint delivery

    Simple strategy

    Motion Graphics

    Photographic style

    Brand Merch

    3D Modeling / Illustration

    Showreel

    Motion System

    Verbal Guidelines

  • Personalized

    Custom scope

    $POA

    Let’s talk

    Our fixed packages create clarity, but custom needs receive the same precision, care, and commitment within a process shaped around your project.

    Not sure if we’re a fit? Let’s find out.

    A short, no‑pressure call to

    see if we’re right for each other.

    Do you prefer email communication?contact@rubrikastudio.com

Essential

Core identity

Core identity

$5K

$5K

$5K

$5K

Sprint deliverables

2 Weeks

Brand Discovery

Logo Suite

Color Exploration

Typography Exploration

Post-sprint delivery

Simple strategy

Motion Graphics

Photographic style

Brand Merch

Illustration

Showreel

Motion System

Verbal Guidelines

Recommended

Professional

Advanced identity

Advanced identity

$7.5K

$7.5K

$7.5K

$7.5K

Sprint deliverables

2 Weeks

Brand Discovery

Logo Suite

Color Exploration

Typography Exploration

Post-sprint delivery

Simple strategy

Motion Graphics

Photographic style

Brand Merch

Illustration

Showreel

Motion System

Verbal Guidelines

Enterprise

Full brand system

Full brand system

$14K

$14K

$14K

$14K

Sprint deliverables

2 Weeks

Brand Discovery

Logo Suite

Color Exploration

Typography Exploration

Post-sprint delivery

Simple strategy

Motion Graphics

Photographic style

Brand Merch

3D Modeling / Illustration

Showreel

Motion System

Verbal Guidelines

Personalized

Custom scope

Custom scope

$POA

$POA

$POA

$POA

Let’s talk

Our fixed packages create clarity, but custom needs receive the same precision, care, and commitment within a process shaped around your project.

Not sure if we’re a fit? Let’s find out.

A short, no‑pressure call to

see if we’re right for each other.

Do you prefer email communication?contact@rubrikastudio.com

Showreel

Showreel

Showreel

Got any questions?

Got any questions?

Below you’ll find answers to the most common questions about how the process works.

Below you’ll find answers to the most common questions about how the process works.

If anything remains unclear, communication is direct, reach out by email or schedule a call, and we’ll walk you through it.

contact@rubrikastudio.com

How does the 2 week brand sprint actually work?

How does the 2 week brand sprint actually work?

How does the 2 week brand sprint actually work?

How does the 2 week brand sprint actually work?

Why do you present two different creative directions?

Why do you present two different creative directions?

Why do you present two different creative directions?

Why do you present two different creative directions?

What makes this faster than traditional branding processes?

What makes this faster than traditional branding processes?

What makes this faster than traditional branding processes?

What makes this faster than traditional branding processes?

What is included in a brand sprint deliverable?

What is included in a brand sprint deliverable?

What is included in a brand sprint deliverable?

What is included in a brand sprint deliverable?

Who is this process designed for?

Who is this process designed for?

Who is this process designed for?

Who is this process designed for?

Paulo Rogério

Art Director &

Graphic Designer

Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.


Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.


When I'm not working, you'll probably find me playing Counter-Strike.

1/3

Special Clients

  • 2026

    Havaianas
    x The Devil
    w/ Prada 2
    Campaign

    2026

    Brand

    launch

    in Brazil

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2024

    TBA

    Global

    Campaign

    2022

    Campaigns

    illustrations

    2026

    Seek
    Your Truth
    Campaign

    2025

    TBA
    Global
    Campaign

    2026

    TBA
    Global
    Campaign

    2024

    Veneza, a
    recife italiana
    Campaign

    2026

    Wir gehen

    wählen!
    Campaign

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2026

    The bible

    of boxing

    the ring

    2023

    +4 Different

    Campaigns

    2024

    The Weight

    of inequity

    2021

    +6 Different

    Campaigns

    2026

    45-47

    Restaurant

    Brand Design

Paulo Rogério

Art Director &

Graphic Designer

Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.


Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.


When I'm not working, you'll probably find me playing Counter-Strike.

1/3

Special Clients

  • 2026

    Havaianas
    x The Devil
    w/ Prada 2
    Campaign

    2026

    Brand

    launch

    in Brazil

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2024

    TBA

    Global

    Campaign

    2022

    Campaigns

    illustrations

    2026

    Seek
    Your Truth
    Campaign

    2025

    TBA
    Global
    Campaign

    2026

    TBA
    Global
    Campaign

    2024

    Veneza, a
    recife italiana
    Campaign

    2026

    Wir gehen

    wählen!
    Campaign

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2026

    The bible

    of boxing

    the ring

    2023

    +4 Different

    Campaigns

    2024

    The Weight

    of inequity

    2021

    +6 Different

    Campaigns

    2026

    45-47

    Restaurant

    Brand Design

Paulo Rogério

Art Director &

Graphic Designer

Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.


Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.


When I'm not working, you'll probably find me playing Counter-Strike.

Special Clients

  • 2026

    Havaianas
    x The Devil
    w/ Prada 2
    Campaign

    2026

    Brand

    launch

    in Brazil

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2024

    TBA

    Global

    Campaign

    2022

    Campaigns

    illustrations

    2026

    Seek
    Your Truth
    Campaign

    2025

    TBA
    Global
    Campaign

    2026

    TBA
    Global
    Campaign

    2024

    Veneza, a
    recife italiana
    Campaign

    2026

    Wir gehen

    wählen!
    Campaign

    2026

    Brand

    Assets

    Refresh

    2025

    Episodes:

    Who are you when no one is looking?

    2024

    VW Tiguan

    Germany

    Launch

    2026

    The bible

    of boxing

    the ring

    2023

    +4 Different

    Campaigns

    2024

    The Weight

    of inequity

    2021

    +6 Different

    Campaigns

    2026

    45-47

    Restaurant

    Brand Design