Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.
Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.
Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.
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Sign the world
An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.
An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.
An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.
We do this because we believe every brand carries the potential to leave its mark on the world, and developed with focus, not friction.
We do this because we believe every brand carries the potential to leave its mark on the world, and developed with focus, not friction.
Services
Brand Identity
Brand Strategy
Motion Design
Verbal Guidelines
3D Design
Illustration
Brand Identity
Brand Strategy
Motion Design
Verbal Guidelines
3D Design
Illustration
Sectors
Technology
Art and Culture
Food and Beverage
Fashion and luxury
Healthcare
and more...
Technology
Art and Culture
Food and Beverage
Fashion and luxury
Healthcare
and more...
A Dark Fantasy RPG Built on Old-School Bones and Acid Wit
A Dark Fantasy RPG Built on Old-School Bones and Acid Wit
A Dark Fantasy RPG Built on Old-School Bones and Acid Wit
Kerker, from the German word for “dungeon,” is a medieval dark fantasy tabletop RPG with a touch of acidic humor, built on the classic foundations of Old School Essentials. The project was born from the desire to reinterpret a traditional style of play, preserving its collaborative essence while developing an identity of its own. Written by Arthur Vinícius, Kerker offers an experience centered on exploration, dungeons, risk, and reward. Rather than guiding players through a closed narrative, the system values initiative, improvisation, and character interpretation, creating situations where each choice can open the way to triumph or condemn the group to ruin.


Case study
Case study
Kerker®
Kerker®

Case study
Kerker®


Case study
Kerker®
Syrentis® turns thermal engineering into a language of trust and precision.
Syrentis® turns thermal engineering into a language of trust and precision.
Syrentis® turns thermal engineering into a language of trust and precision.
A full rebranding for one of the most promising names in controlled-temperature logistics for vaccines and high-value therapies (...)


Case study
Case study
Syrentis®
Syrentis®

Case study
Syrentis®


Case study
Syrentis®
Ampère® reimagines coffee as a symbol of impulse and recharge.
Ampère® reimagines coffee as a symbol of impulse and recharge.
Ampère® reimagines coffee as a symbol of impulse and recharge.
Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing. The design stems from the metaphor between energy and coffee, using industrial and technical elements as its formal foundation. Proportions, grids, and typography follow a functional logic. In essence, the project stands as a visual translation of the energy that fuels everyday life.


Case study
Case study
Ampère®
Ampère®

Case study
Ampère®


Case study
Ampère®
Most branding processes fail at the operational level, not at the creative one.
Most branding processes fail at the operational level, not at the creative one.
Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.
Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.
Here, branding is handled as a structured process, each sprint removes uncertainty, shortens timelines, and brings focus through intentional decisions. Alongside, you can follow each step of the process, understanding exactly how the outcome is built.
What truly sets this apart isn’t just the sprint itself, but the fact that two senior designers lead two independent directions in parallel, creating real contrast, stronger choices, and a level of depth no single perspective can deliver.
Here, branding is handled as a structured process, each sprint removes uncertainty, shortens timelines, and brings focus through intentional decisions. Alongside, you can follow each step of the process, understanding exactly how the outcome is built.
What truly sets this apart isn’t just the sprint itself, but the fact that two senior designers lead two independent directions in parallel, creating real contrast, stronger choices, and a level of depth no single perspective can deliver.





01. Boarding Phase
01. Boarding Phase
01. Boarding Phase
01. Boarding Phase
The Boarding Phase is designed to align context, references, and expectations with precision removing ambiguity before execution begins. The process starts with a structured briefing form, completed prior to kickoff, allowing the team to enter the first call with clarity.
The kickoff call combines briefing and moodboard exploration in a single session, where inputs are discussed, references are reviewed, and preferences are identified in real time. The studio then synthesizes these inputs into a clear creative direction, which is formalized before execution begins.
02. Two week sprint
02. Two week sprint
02. Two week sprint
02. Two week sprint
A structured two-week brand sprint where core identity elements are developed in a continuous flow. A mid-point call takes place on day seven, presenting two distinct directions created by our senior designers. One is selected, and the final week is used for refinement and delivery with consistency, speed, and precision across all outputs.
03. Presentation
03. Presentation
03. Presentation
03. Presentation
At the end of two weeks, the complete system is presented to the client. Any revisions requested after the presentation are handled through a token system a fixed allocation of individual component adjustments included in each plan. Each token covers the replacement of one brand component.
04. Final delivery
04. Final delivery
04. Final delivery
04. Final delivery
After formal approval, the final files are organized and delivered via Google Drive. If the project includes Brand Expansion, this is where the brand gains depth beyond its foundation with motion, art direction, verbal guidelines and other components developed with the same level of control as the core identity.
01. Boarding Phase
02. Two week sprint
03. Presentation
04. Final delivery

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”
1/3
Bruna Ferreira and Livia Lanzoni
Founders From House to Disco™




“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”
1/3
Bruna Ferreira and Livia Lanzoni
Founders From House to Disco™




“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”
1/3
Bruna Ferreira and Livia Lanzoni
Founders From House to Disco™




“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”
Bruna Ferreira and Livia Lanzoni
Founders From House to Disco™




“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”
1/3
Bruna Ferreira and Livia Lanzoni
Founders From House to Disco™



It costs too much
to not live up to your potential
It costs too much
to not live up to your potential
Rubrika
Freelancer
Traditional Agency
Ask yourself this:
how fast did the past two weeks pass by?
Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.
Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.
Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.
Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.
Rubrika
Brand delivered in 2 weeks
Brand delivered in 2 weeks
Fixed tiers, no surprises
Fixed tiers, no surprises
Pre-defined calls
Pre-defined calls
Senior designers only
Senior designers only
One project at a time
One project at a time
Traditional Agency
3 to 6 months
3 to 6 months
Opaque custom quotes
Opaque custom quotes
Unstructured meetings
Unstructured meetings
Mixed levels
Mixed levels
Multiple clients in parallel
Multiple clients in parallel
Freelancer
1 to 4 months
1 to 4 months
Opaque custom quotes
Opaque custom quotes
Unstructured meetings
Unstructured meetings
No team
No team
Multiple clients in parallel
Multiple clients in parallel
Rubrika
Traditional Agency
Freelancer
Brand delivered in 2 weeks
Fixed tiers, no surprises
Pre-defined calls
Senior designers only
One project at a time
Ask yourself this:
how fast did the past two weeks pass by?
Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.
Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.
Cannes Lions
12
Effie Awards
211
LAD Awards
212
Behance
715 19
CCSP
1358

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist
Cannes Lions
12
Effie Awards
211
LAD Awards
212
Behance
715 19
CCSP
1358

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist
Cannes Lions
12
Effie Awards
211
LAD Awards
212
Behance
715 19
CCSP
1358

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist
Cannes Lions
12
Effie Awards
211
LAD Awards
212
Behance
715 19
CCSP
1358

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist

Entertainment for Sport
Guaraná Antarctica
Manoel Michael
1x Gold
2x Shortlist
Transparent pricing.
No surprises.
Transparent pricing.
No surprises.
Essential
Core identity
$5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Recommended
Professional
Advanced identity
$7.5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Enterprise
Full brand system
$14K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
3D Modeling / Illustration
Showreel
Motion System
Verbal Guidelines
Personalized
Custom scope
$POA
Let’s talk
Our fixed packages create clarity, but custom needs receive the same precision, care, and commitment within a process shaped around your project.

Not sure if we’re a fit? Let’s find out.
A short, no‑pressure call to
see if we’re right for each other.
Do you prefer email communication?contact@rubrikastudio.com
Essential
Core identity
Core identity
$5K
$5K
$5K
$5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Recommended
Professional
Advanced identity
Advanced identity
$7.5K
$7.5K
$7.5K
$7.5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Enterprise
Full brand system
Full brand system
$14K
$14K
$14K
$14K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
3D Modeling / Illustration
Showreel
Motion System
Verbal Guidelines
Personalized
Custom scope
Custom scope
$POA
$POA
$POA
$POA
Let’s talk
Our fixed packages create clarity, but custom needs receive the same precision, care, and commitment within a process shaped around your project.

Not sure if we’re a fit? Let’s find out.
A short, no‑pressure call to
see if we’re right for each other.
Do you prefer email communication?contact@rubrikastudio.com
Essential
Core identity
$5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Recommended
Professional
Advanced identity
$7.5K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
Illustration
Showreel
Motion System
Verbal Guidelines
Enterprise
Full brand system
$14K
Sprint deliverables
2 Weeks
Brand Discovery
Logo Suite
Color Exploration
Typography Exploration
Post-sprint delivery
Simple strategy
Motion Graphics
Photographic style
Brand Merch
3D Modeling / Illustration
Showreel
Motion System
Verbal Guidelines
Personalized
Custom scope
$POA
Let’s talk
Our fixed packages create clarity, but custom needs receive the same precision, care, and commitment within a process shaped around your project.

Not sure if we’re a fit? Let’s find out.
A short, no‑pressure call to
see if we’re right for each other.
Do you prefer email communication?contact@rubrikastudio.com
Showreel
Showreel
Showreel
Got any questions?
Got any questions?
Below you’ll find answers to the most common questions about how the process works.
Below you’ll find answers to the most common questions about how the process works.
If anything remains unclear, communication is direct, reach out by email or schedule a call, and we’ll walk you through it.
contact@rubrikastudio.com
How does the 2 week brand sprint actually work?
How does the 2 week brand sprint actually work?
How does the 2 week brand sprint actually work?
How does the 2 week brand sprint actually work?
Why do you present two different creative directions?
Why do you present two different creative directions?
Why do you present two different creative directions?
Why do you present two different creative directions?
What makes this faster than traditional branding processes?
What makes this faster than traditional branding processes?
What makes this faster than traditional branding processes?
What makes this faster than traditional branding processes?
What is included in a brand sprint deliverable?
What is included in a brand sprint deliverable?
What is included in a brand sprint deliverable?
What is included in a brand sprint deliverable?
Who is this process designed for?
Who is this process designed for?
Who is this process designed for?
Who is this process designed for?




Paulo Rogério
Art Director &
Graphic Designer
Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.
Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.
When I'm not working, you'll probably find me playing Counter-Strike.
1/3
Special Clients
2026
Havaianas
x The Devil
w/ Prada 2
Campaign2026
Brand
launch
in Brazil
2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2024

TBA
Global
Campaign
2022

Campaigns
illustrations
2026
Seek
Your Truth
Campaign2025
TBA
Global
Campaign2026

TBA
Global
Campaign2024

Veneza, a
recife italiana
Campaign2026
Wir gehen
wählen!
Campaign2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2026

The bible
of boxing
the ring
2023

+4 Different
Campaigns
2024
The Weight
of inequity
2021

+6 Different
Campaigns
2026

45-47
Restaurant
Brand Design




Paulo Rogério
Art Director &
Graphic Designer
Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.
Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.
When I'm not working, you'll probably find me playing Counter-Strike.
1/3
Special Clients
2026
Havaianas
x The Devil
w/ Prada 2
Campaign2026
Brand
launch
in Brazil
2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2024

TBA
Global
Campaign
2022

Campaigns
illustrations
2026
Seek
Your Truth
Campaign2025
TBA
Global
Campaign2026

TBA
Global
Campaign2024

Veneza, a
recife italiana
Campaign2026
Wir gehen
wählen!
Campaign2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2026

The bible
of boxing
the ring
2023

+4 Different
Campaigns
2024
The Weight
of inequity
2021

+6 Different
Campaigns
2026

45-47
Restaurant
Brand Design




Paulo Rogério
Art Director &
Graphic Designer
Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.
Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.
When I'm not working, you'll probably find me playing Counter-Strike.
Special Clients
2026
Havaianas
x The Devil
w/ Prada 2
Campaign2026
Brand
launch
in Brazil
2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2024

TBA
Global
Campaign
2022

Campaigns
illustrations
2026
Seek
Your Truth
Campaign2025
TBA
Global
Campaign2026

TBA
Global
Campaign2024

Veneza, a
recife italiana
Campaign2026
Wir gehen
wählen!
Campaign2026
Brand
Assets
Refresh
2025
Episodes:
Who are you when no one is looking?
2024
VW Tiguan
Germany
Launch
2026

The bible
of boxing
the ring
2023

+4 Different
Campaigns
2024
The Weight
of inequity
2021

+6 Different
Campaigns
2026

45-47
Restaurant
Brand Design
Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days. Just tell us when
Trusted by +150 Clients
4,8



Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days. Just tell us when
Trusted by +150 Clients
4,8



Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days. Just tell us when
Trusted by +150 Clients
4,8



Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days. Just tell us when
Trusted by +150 Clients
4,8



Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days.
Just tell us when
Trusted by +150 Clients
4,8



Every great brand started with a conversation
Pull up a chair. Two senior teams.
One project. Fourteen days. Just tell us when
Trusted by +150 Clients
4,8



® 2027 Rubrika. All rights reserved.
® 2027 Rubrika. All rights reserved.
® 2027 Rubrika. All rights reserved.
® 2027 Rubrika. All rights reserved.
® 2027 Rubrika. All rights reserved.
® 2027 Rubrika. All rights reserved.